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Business Intelligence"To discriminate significant sounds against this background of noise one has to be listening for something or for one of several things ... one needs not only an ear but a variety of hypotheses that guide observation." Peter Wack Public organizations and businesses alike are challenged to improve their decision making prowess to fulfill their mission and to consistently improve their competitive position. Technological innovations have improved their ability to process humongous amounts of data collected either internally or obtained from external sources. This data contains information about their own processes, their customers behavioral patterns, the moves of their competitors. "Business Intelligence" is a combination of strategy, processes and technologies to harness this wealth of information and to use it for effective and efficient decision making. PARADIGMA covers the whole spectrum of Business Intelligence (BI), developing BI strategies, introducing governance rules, designing and implementing data warehouses and performing statistical and data mining analyses. [next]
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