Business Intelligence - Service Packages

Below you will see PARADIGMA's range of service packages in the area of business intelligence.

Resource Planning for Means of Promotion

Reduce costs by using data mining techniques for resource planning for promotional material.

Dispatching promotional material is very important for the retail industry as well as for catalogue selling. Companies are faced with the dilemma of attaining a large number of potential and profitable customers while at the same time keeping advertising costs low as possible.
Resource Planning for Means of Promotion

Sales Planning and Marketing Control

• Early recognition of changes and market developments through deployment of a uniform reporting system
• Support and control of distribution through a targeted approach to prospective customers by means of data mining techniques

Providing a centrally managed reporting system (e.g. gathering changes in key figures focusing of different time periods) and / or the deployment of data mining techniques for sales planning and marketing control are very important for the success of a company. For these purposes, reliable data from a central in-house data source are required (Data Warehouse).
Sales Planning and Marketing Control

Group Reporting System

Early recognition of market changes and trends through the deployment of a uniform group reporting system.

Generating reports of different kinds (e.g. plan / actual variance analysis, change in operating figures by period) is an integral part of supporting the decision makers of a company. Correct, consistent and easy to handle data from a centralized data source (Data Warehouse) is essential for businesses to run smoothly.
Group Reporting System

Retail Price Management

Maximizing gross profits (turnover, contribution margin) by using data mining methods.

Retailers are confronted almost daily with the situation of pricing their articles and article categories. In the majority of cases, companies determine prices by means of cost (acquisition price) orientation, competitor orientation or the consumers’ willingness to pay. If mathematical and statistical methods are used for pricing there is better chance increasing or even maximizing gross profits.
Retail Price Management

Sales Channel Analysis

• Measuring and improving the quality of websites as well as
• reducing opportunity costs in terms of lost sales by deployment of Data Mining techniques

A company’s internet presence has become a substantial factor for success. A website should be built in such a way that the most visitors will be attracted by the provided information. Moreover, a website should be well designed, allowing visitors to easily find any desired page. This is especially important if a company uses the site for sales.
Sales Channel Analysis

Risk Management

Early recognition of risks through the deployment of a broad risk management plan.

Professional risk management is essential for protecting companies from a myriad of threats. These threats include the attrition of high-volume customers, loan defaults, disruptions or delays in the supply chain and failures in the IT infrastructure.
Risk Management