Transportation & Trade statistics
Why ports need timely information to become more competitive - Presentation at ISI Conference 2011 in Dublin
Port authorities worldwide are facing the challenge to morph from a landlord role, renting out public space to maritime logistics companies to a business developer role. In that function port authorities must
- include land based transport to/from the port into consideration;
- attract cargo/shippers and shipping lines to use their port facilities to justify investments;
- increase the reliability and cost-effectiveness of their service;
... in other words, become more competitive.
Many ports around the world are heeding the call. Supporting their efforts to become more competitive, they require empirical information which is
current, comprehensive and actionable and can be used to compare a ports performance with those of its peers/competitors.
Maritime transport data, in combination with trade and road transportation data, presented in a self service fashion using SuperVIEW can be used
by port authorities for strategic planning and analysis to
- provide a comprehensive picture of the development of transport in the economic zone;
- support the development of strategic scenarios for port communities;
- provide port authorities with strategic management capabilities to measure their performance and to analyze trends.
Benefits of such a service that can be provided by NSO's or other agencies include:
- increase the usefulness of statistics through meaningful combinations of surveys and trade data
- enhance the use of collected data by putting it in the regional and international context
- provide guided (purposefully constrained) analytics for "casual user